Industry Blog

Why we created the Mobile Video Industry Council

We are proud to announce the launch of a new initiative: The Mobile Video Industry Council (MVIC). It is a gathering of minds that will bring together thought leaders and innovators at an exclusive event in London on October 18 at The Tower Hotel. The event for mobile operators is designed to explore the trends, strategies and the impact mobile video will have on 5G networks and beyond.

Mobile video has reached a critical juncture. As the killer app for subscribers, it is growing at a phenomenal rate. Our research from the Mobile Video Index found that by the end of 2018, video traffic will be 62% and 50% will be High Definition (HD). Subscribers can’t get enough of mobile video – whether that’s watching live streaming sports, cute cats on YouTube or the latest Marvel series on Netflix. Are mobile operators celebrating? Not quite. Mobile video poses a clear and present threat to operators across the world.

Storm clouds are gathering

Mobile video has darkened the outlook and it has turned out to be the perfect storm. Network providers never expected the growth of HD to overwhelm their networks. HD takes up three to four times more bandwidth than SD (Standard Definition). Then there’s the alarming rise of encrypted video thanks to a cocktail of protocols from Over The Top (OTT) players such as Google and Facebook.

Encryption such as QUIC from Google and 0-RTT from Facebook is darkening operator networks across the world. Our research estimates that by November 2018, approximately 90% of internet traffic will be encrypted. Why is this a problem? Most carriers are unable to manage Quality of Experience (QoE) on mobile data that is coated with encryption. As we all know, poor QoE leads to increased churn. And churn impacts the bottom line.

And that’s not all.

OTTs in the shape of FAANGs, ie Facebook, Amazon, Apple, Netflix and Google, are investing record sums, in the billions, on content and technology vying to gain supremacy in the battle for video. Disney is set to launch its own streaming service in 2019 in a bid to shake the balance of video power. If that was not enough, 5G is looming over the horizon and that brings with it both unparalleled opportunities and existential threats. Let’s face it, mobile video plays a pivotal role in the business model for many operators – yet, it scares many.

Stronger together

As the storm clouds gather pace and the outlook seems uncertain, there is no single point for mobile video thought leadership and the sharing of best practice. That’s why we decided to establish the MVIC to embolden mobile operators. Rather than feeling besieged – let’s weather the perfect storm.

The MVIC will be an exclusive event for mobile operator professionals.  They will be part of a select group of prestigious operators who will have a unique opportunity to network and compare notes with their peers facing the same issues. During the event, participants will:

  • Have exclusive access to data from operator deployments, including Russia 2018 – and gain insight on current and future trends
  • Learn from case studies shared by operators about the trials and tribulations with mobile video
  • Attend breakout roundtables on key issues, including 5G and NFV

Our one-day event will feature insightful sessions and case studies, all focused on helping mobile operators overcome today’s video challenges while preparing for a 5G future. The day’s program and more information are available on our event page where you can also register to attend. We look forward to welcoming you in London.