New Price Plan Innovation and Mobile Analytics Solutions Empower Operators to Launch New, User-friendly Data Plans and Understand User Habits
CTIA Wireless 2012, New Orleans – May 08, 2012 — Openwave Mobility, a global software innovator of value-added services for the mobile telecommunications industry, today announced the launch of new versions of the company’s Price Plan Innovation policy-based solution, and the company’s Mobile Analytics offering. With new user focused pricing policies, intuitive visual dashboards and enhanced business intelligence to support marketing, these latest releases will help operators better understand subscriber behavior and deliver innovative mobile data pricing tailored to subscriber needs.
Price Plan Innovation (PPI) is a policy-based solution designed to help operators offer on the fly subscriber data plans and targeted promotions through innovative and real-time user engagement models. This latest PPI offering provides a new stand-alone operator branded data metering app and service oriented pricing policies. With the new stand-alone data app, operators can provide their users real-time visibility of their data consumption when browsing online, and ‘one-click’ ease of access to service changes. Additionally, this latest version of PPI empowers operators to introduce new, highly intuitive data pricing models such as “service oriented” pricing for use in conjunction with, or as an alternative to, traditional per MB based pricing models.
The new release of Mobile Analytics includes new visual dashboards, and more detailed granularity for data analysis, enabling mobile operators to gain new insights and better monetize subscriber traffic. With these new capabilities, business managers and executives can get a big picture view of subscriber behavior as well as the ability to drill down to help analyze data consumption by subscribers and per cell site. The version announced today provides operators with tools that extract and process subscriber information to yield valuable insights for CRM, product marketing departments, executives, advertisers and other members in the mobile ecosystem.
“It is crucial for mobile operators to utilize policy, analytics and subscriber data management not only as strategic tools to meet customer expectations but also as critical leverage in the value chain,” said Sue Rudd, Director, Service Provider Analysis, Strategy Analytics. “Operators that effectively integrate subscriber data management tools like analytics and policy will be able to optimize and monetize their networks while at the same time creating the best possible data plans for subscribers.”
“Competition is fierce, and more than ever before, mobile operators need to be able to know what is happening on their networks in real-time from an operational and marketing standpoint, as well as how to act on this information,” said John Giere, CEO Openwave Mobility. “Solutions like Mobile Analytics and Price Plan Innovation help operators to know what’s happening at all times and to offer the right promotions and services at the right prices to attract users at the point of interest, and to stay competitive from TCO point of view.”
These latest versions of Price Plan Innovation and Mobile Analytics will be generally available in the third quarter of 2012.
About Openwave Mobility
Openwave Mobility is a category leader in video optimization and dynamic data plan management for the mobile telecommunications industry. Openwave Mobility’s products and services help mobile operators create new revenue opportunities and dramatically reduce bandwidth costs. The company’s global customer base consists of leading mobile operators.
Openwave Mobility is a privately held company headquartered in Redwood City, California with offices in Belfast, Madrid, Johannesburg, Tokyo, Kuala Lumpur and Sydney. For more information about Openwave Mobility, please visit www.openwavemobility.com.
Openwave Mobility and the Openwave Mobility logo are trademarks of Openwave Mobility Inc. All other trademarks are the properties of their respective owners.
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