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Openwave Mobility Introduces Industry’s Most Comprehensive Smartphone Video Optimization Solution

New Media Optimizer Has Inline MP4 Capability that Dynamically Optimizes MP4 Video Content on Android and iOS Devices, Delivering Network Efficiency and a Significantly Better User Experience

BRUSSELS, Belgium – June 11, 2012 — Openwave Mobility, a global software innovator of value-added services for the mobile telecommunications industry, today announced the availability of the latest version of its Congestion Control (CC) Media Optimizer product, a video optimization solution that enables mobile operators to manage congestion when it occurs in localized hotspots rather than requiring brute force compression of all video on the network at all times. CC’s Media Optimizer automatically triggers optimization when the network reaches pre-determined thresholds and gives operators the ability to intelligently analyze and implement video optimization based on real-time network conditions.
Today MP4 videos make up a high volume of video traffic, creating a strain on the networks. Openwave Mobility has observed in customer deployments that roughly 80 percent of all smartphone video traffic is MP4. This new version of Media Optimizer provides inline MP4 optimization, which dynamically optimizes MP4 video traffic only when necessary while maintaining or improving user quality of experience (QoE). This inline MP4 capability is in addition to Media Optimizer’s existing inline optimization already available for earlier video types.

“Operators are focused more than ever on staying ahead of the growing number of mobile video formats and bandwidth demands stemming from the ever growing popularity and proliferation of Android and iOS devices,” said John Giere, CEO, Openwave Mobility. “We believe our inline MP4 product, which has been tested live in our customers’ networks, will deliver immediate network efficiencies and increase subscriber QoE for MP4 video traffic.”

Media Optimizer is part of Openwave Mobility’s Congestion Control solution and can be delivered pre-integrated with Openwave Mobility’s other Congestion Control and Price Plan Innovation solutions. Openwave Mobility’s Media Optimizer is available immediately. Please contact for more information.

About Openwave Mobility

Openwave Mobility is a category leader in video optimization and dynamic data plan management for the mobile telecommunications industry. Openwave Mobility’s products and services help mobile operators create new revenue opportunities and dramatically reduce bandwidth costs. The company’s global customer base consists of leading mobile operators.

Openwave Mobility is a privately held company headquartered in Redwood City California, with offices in Belfast, Tokyo, Sydney, Kuala Lumpur, Dubai, Johannesburg, Madrid, Reston and Overland Park. For more information about Openwave Mobility, please visit

Openwave Mobility and the Openwave Mobility logo are trademarks of Openwave Mobility Inc. All other trademarks are the properties of their respective owners.

For further information:
Openwave Mobility Inc.
Paula Holland
Public Relations
Tel: +1-650-480-5640