Operator in the Americas Deploys Application-Based Data Plans to Complement Exiting Tiered Data Plans, and Demonstrates Incremental Revenues, and Added Value to Customers
REDWOOD CITY, Calif., November 6, 2012 –Openwave Mobility, a global software innovator of value-added services for the mobile telecommunications industry, today announced the deployment of its Mobile Data Charging Solution with an operator in the Americas region. This solution, termed PPI (Promotion and Pricing Innovation) employs advanced policy control and charging (PCC) to enable carriers to develop sophisticated mobile data product offerings and promotions to target subscriber segments. PPI provides the operator with the ability to target a subset of their overall subscriber population with new application-based mobile data charging plans to drive incremental revenue while putting users more in control of when and how they use mobile data.
“The customer’s existing tiered volume services were providing good value in a competitive marketplace, but they were interested in finding ways firstly for attracting new users who didn’t have a data plan, and secondly for offering existing data users the ability to decide whether or not they wanted premium services such as video streaming,” said Fergus Wills, Director of Product Management, Openwave Mobility. “Putting subscribers in control of how they use mobile data was important to them as well. Openwave Mobility’s Mobile Data Charging Solution gave the customer the flexibility that helps redefine the end user relationship providing easy to understand options for users to manage their data spend. By getting more users on data plans and giving them the option of accessing premium services or not, the customer has also created significant incremental revenues.”
“The industry-wide mass move towards tiered pricing has been a driver for operators to look for ways to make premium services such as video or tethering easier to understand for current mobile data users while making data less intimidating and attractive to new users,” said Indranil Chatterjee, Vice President, Products and Marketing, Openwave Mobility. “Openwave Mobility’s Mobile Data Charging Solution, engages with end users in a direct and intuitive manner at point of interest that gives them the benefit of accessing the web and choosing only the premium services they want and at more competitive prices. For the operator, the new range of successful premium data plans provides significant incremental revenue.”
Openwave Mobility’s PPI can be packaged to offer a range of specific data plans including roaming, tethering, video, day pass (aka casual access) and more. PPI is available immediately. Please visit www.owmobility.com or contact email@example.com for more information.
About Openwave Mobility
Openwave Mobility empowers mobile operators to manage and monetize the growth in mobile video and web traffic. By analyzing the data network and individual subscriber habits, it reduces congestion exactly where it appears while creating new revenues through personalized data plans. The company operates within the policy control and charging space, with solutions including Mobile Video Optimization, Mobile Data Charging, Subscriber Data Management and Mobile Analytics.
Openwave Mobility delivers over 25 billion transactions daily and over half a billion subscribers worldwide use data services powered by its solutions. The company’s global customer base consists of over 40 of the largest communication service providers including AT&T, Du, KDDI, T-Mobile, Telefonica, Telstra, Virgin Mobile & Vodafone. Openwave Mobility is owned by Marlin Equity Partners, a leading investment firm with over a billion dollars of capital under management that has publicly committed to building the company through expanded investment in R&D. The company has built a robust portfolio of Intellectual Property, which is growing month by month.
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