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C Spire Wireless Partners with Openwave Mobility to Launch CHOICE and SHARED Data Plans

Powered by PPI, plans provide unparalleled flexibility, control and value for C Spire’s subscribers and eliminate bill shock due to unexpected overages

REDWOOD CITY, Calif. – April 15, 2013 – C Spire Wireless, the nation’s largest privately held wireless communications provider, has implemented Openwave Mobility’s Promotion and Pricing Innovation (PPI)Mobile Data Charging solution to power the company’s CHOICE and SHARED Data plan offerings, providing unmatched flexibility, control and value for customers. Openwave Mobility is a software innovator enabling operators to manage and monetize growth in mobile video and web traffic. C Spire Wireless is a leading provider of personalized wireless services.

C Spire’s CHOICE plans enable prepaid and postpaid customers to purchase passes for premium data services such as video streaming and tethering at the time of consumption via an intuitive in-line subscription experience.  CHOICE passes allow customers to pay for only the services they need, when they need them, and comes with the ability to monitor usage in real time to avoid bill shock.

C Spire is also leveraging PPI to power its SHARED Data service plans which allow customers to purchase monthly data plans with varying quotas that can be shared among multiple subscribers and devices.  C Spire’s SHARED Data plans provide a much wider range of options for customers to choose from to meet their individual needs as compared with other similar offerings on the market.   Subscribers of both CHOICE and SHARED Data plans benefit from the overage protections provided by PPI’s intuitive real time end-user engagement interface.  Upon reaching data quota thresholds, subscribers are notified in-line and can elect to purchase a Top-Up pass with a simple click of a button.

“C Spire Wireless is focused on providing our customers with maximum flexibility and control over their data usage experience, and the combination of our CHOICE and SHARED Data plans afford a level of flexibility and value unmatched in the industry,” said Kevin Hankins, chief operating officer for C Spire Wireless.  “We believe putting our customers at the center of our data pricing strategy differentiates C Spire from other carriers offering one-size-fits-all data pricing options. Openwave Mobility’s PPI technology provided us the flexibility we required to bring these innovative plan offerings to market.”

“Openwave Mobility is pleased to partner with C Spire to power an innovative and industry-first data pricing offering,” said John Giere, CEO of Openwave Mobility.  “PPI provides advanced capabilities including application detection, usage and time-based metering, rating and advanced in-line engagement with end uses.  These capabilities enabled C Spire to offer a rich set of application-based and shared data offerings best suited for individual customers and segments.  PPI delivers end-user engagement and transparency by providing customers intuitive data plan offerings at the point of interest, allowing customers to purchase services that they want, when they want them.  PPI provides leading service providers like C Spire Wireless with innovative data charging models that generate incremental revenue while putting the end subscriber in control.  We believe customers will demand this level of flexibility from service providers as data continues to grow as a percentage of overall wireless spend.”

Openwave Mobility’s PPI can be packaged to offer a range of specific data plans including roaming, tethering, video, day pass (aka casual access) and more. Please visit www.owmobility.com or contact sales@owmobility.com for more information.  For more information about C Spire Wireless, visit www.cspire.com.

About C Spire Wireless
C Spire Wireless is a diversified wireless communications and technology services company passionately committed to helping customers by personalizing wireless services designed just for them. The company is the first wireless provider in the U.S. to personalize customers’ experience by offering apps that fit who they are, services that anticipate their needs, and rewards for using their phone in new ways – all with seamless ease and at amazingly fast speeds. This news release and other announcements are available at www.cspire.com/news. For more information about C Spire Wireless and its products and services, visit www.cspire.com or follow us on Facebook at http://www.facebook.com/cspire or Twitter at http://www.twitter.com/cspire or Google + or http://www.pinterest.com/cspirewireless

About Openwave Mobility
Openwave Mobility empowers mobile operators to manage and monetize the growth in mobile video and web traffic.  By analyzing the data network and individual subscriber habits, it reduces congestion exactly where it appears while creating new revenues through personalized data plans. The company operates within the policy control and charging space, with solutions including Mobile Video Optimization, Mobile Data Charging, Subscriber Data Management and Mobile Analytics.

Openwave Mobility delivers over 40 billion transactions daily and over half a billion subscribers worldwide use data services powered by its solutions. The company’s global customer base consists of over 40 of the largest communication service providers including AT&T, Du, KDDI, T-Mobile, Telefonica, Telstra, Virgin Mobile & Vodafone. Openwave Mobility is owned by Marlin Equity Partners, a leading investment firm with over a billion dollars of capital under management that has publicly committed to building the company through expanded investment in R&D. The company has built a robust portfolio of Intellectual Property, which is growing month by month.

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Openwave Mobility and the Openwave Mobility logo are trademarks of Openwave Mobility Inc.  All other trademarks are the properties of their respective owners.

For further information:
Openwave Mobility Inc.
Paula Holland
Public Relations
Paula.Holland@owmobility.com
Tel: +1-650-480-5640

For EMEA Inquiries
Openwave Mobility
Martin Smith
Sonus PR
Martin.Smith@sonuspr.com
Tel: +44 20 7851 4850