Unleash the power of subscriber data
Effectively managing and monetizing data drawn from subscribers has long been an issue for mobile operators who almost without exception operate multiple database solutions in different locations using different technologies. As operators expand their access with LTE services like VoWiFi, they need access to subscriber information across various domains which requires them to look at more than just the next generation HLR/HSS. Furthermore, as we approach the Internet of Things (IoT) the very definition of what is a subscriber is changing, soon operators will find themselves in a Tsunami of data being uploaded from every kind of device.
Subscriber Data Management (SDM) seeks to provide centralized management of all subscriber data. It allows operators to reduce service innovation cycles by exploiting common subscriber information.
Subscriber Data Federation (SDF) provides a near-term, non-disruptive solution, allowing a single federated view of all subscriber data no matter where or how it is actually stored.
VP Indranil Chatterjee talks about upcoming use cases for SDM,
and the Subscriber Data Federator (SDF) solution
Openwave Mobility SDM - A Complimentary Set of Products
The need to provide a single view across data silos so operators can supply innovative, highly personalized services drives the need for a hybrid family of products. Openwave Mobility meets this need with its SDM product mix:
- Smart User Repository (SUR) a massively scalable system for distributed, synchronized subscriber data.
- Smart Data Federator (SDF) a highly flexible interface between silos to both read and write data to existing and new systems, allowing for an integrated single view of the data without disruption to the existing silos or the systems that depend on them.
- Hydro an extremely fast storage system to maintain fast changing user and session data, allowing services to share current state information for the subscriber.
The number one criteria for successful execution remains the raw capabilities of the system, where the consolidated user data is stored. Reliability, linear scaling and low TCO are the deciding factors. With Openwave Mobility’s SDM product set, operators can grow their SDM infrastructure with confidence, integrating services and applications without limitation, while remaining in total control of their costs. Whether this is in the form of a high-end LDAP repository or a UDR backend server, Openwave Mobility truly delivers the solid foundation operators need to deploy winning SDM strategies.