In the race to grow mobile data revenues, a decisive issue facing mobile operators today is the problem of “data everywhere”. Data pertaining to subscriber profiles, billing, and device details is often fragmented and split across logical and physical architectures and different locations. Subscriber Data Management (SDM) seeks to provide centralized management of all subscriber data. It allows operators to greatly reduce service innovation cycles by exploiting stored subscriber data, revealing subscriber usage patterns, and reducing operating expenditure.
In the past 5 years, a number of applications and services have been promoted as the rational for SDM investment. For example the identity economy and the subscriber-driven business decisions of Policy Control and Charging (PCC) stand out as strong contenders for becoming killer applications for SDM, and they join the previous contenders of mobile advertising, privacy management, convergence and personalized pricing.
Independent of the applications that drive the adoption of a unified data architecture within a carrier infrastructure, the number one criteria for successful execution remains the raw capabilities of the system where the consolidated user data is stored. Reliability, linear scaling and low TCO are fundamental deciding factors in the race to conquer “data everywhere”.
With Openwave Mobility’s SDM solution service providers can grow their SDM infrastructure with confidence, integrating services and applications without limitation, while remaining in total control of their costs. Whether this is in the form of a high-end LDAP repository or a UDR backend server, Openwave Mobility truly delivers the solid foundation operators need to deploy winning SDM strategies.
Openwave Mobility as an independent software provider is dedicated to building the best of breed UDR/SDM solution.