Subscriber Data Management

Unleash the power of subscriber data

Effectively managing and monetizing data drawn from subscribers has long been an issue for mobile operators who almost without exception operate multiple database solutions in different locations using different technologies. As operators expand their access with LTE services like VoWiFi, they need access to subscriber information across various domains which requires them to look at more than just the next generation HLR/HSS. Furthermore, as we approach the Internet of Things (IoT) the very definition of what is a subscriber is changing, soon operators will find themselves in a Tsunami of data being uploaded from every kind of device.

Smart User Repository (SUR) seeks to provide centralized management of all subscriber data.  It allows operators to reduce service innovation cycles by exploiting common subscriber information.

Smart Data Federator (SDF) provides a near-term, non-disruptive solution, allowing a single federated view of all subscriber data no matter where or how it is actually stored.

Smart Identity Manager (SmartidM) – a set of two products enabling operators to share subscriber identity information with content providers, financial institutions etc in a secure manner.

 Openwave Mobility SDM - A Complimentary Set of Products

The need to provide a single view across data silos so operators can supply innovative, highly personalized services drives the need for a hybrid family of products.  Openwave Mobility meets this need with its SDM product mix:

The latest iteration of the SUR is a fully virtualized edition, SDM Cloud Edition (SDM-CE). SDM-CE is the industry’s first fully compliant SDN/NFV-compliant Subscriber Data Management solution. It comprises a virtualized User Data Repository (vUDR) deployed in NFV environments which enables mobile operators to efficiently manage their capacities through dynamic scaling capabilities, reduce TCO and reduce time-to-market for new services by decoupling storage from application management interface.

1 Minute Summary 
VP Indranil Chatterjee explains key advantages of the new SDM Cloud Edition Solution


The number one criteria for successful execution remains the raw capabilities of the system, where the consolidated user data is stored.  Reliability, linear scaling and low TCO are the deciding factors. With Openwave Mobility’s SDM product set, operators can grow their SDM infrastructure with confidence, integrating services and applications without limitation, while remaining in total control of their costs.  Whether this is in the form of a high-end LDAP repository or a UDR backend server, Openwave Mobility truly delivers the solid foundation operators need to deploy winning SDM strategies.