Targeted promotions, mobile ads and upsells
Operators throughout the world are challenged to grow their data revenue. Therefore developing new revenue streams through targeted Mobile Ad insertion and Mobile App Downloads is essential for long term growth.
Openwave Mobility’s PPI Promotions enables operators to engage in real time with their subscribers when promoting new services and content. PPI Promotions combines subscriber analytics and segmentation to provide highly targeted promotions. By using a variety of rich form factors such as push notifications and content insertion PPI Promotions are made relevant to subscribers leading to high click through rates ranging from 20-30%. Thus the operator benefits as they can build new revenue streams from successfully promoting third party content. Equally the subscriber benefits as they are kept up to date with timely and relevant offers leading to a more personalized mobile experience and increased customer satisfaction.
PPI Promotions Applications
PPI Promotions leverage Openwave Mobility’s advanced HTML 5 content injection techniques with supporting SDK providing a complete clientless approach to rich content promotion and discovery for smartphones, tablets and laptops while browsing. PPI
Promotions supports a range of practical applications such as:
- Content & Plan
- Mobile Ad Insertion
- Mobile App Downloads
- SNS Viral Marketing
- User Driven Recommendations
Content & Plan
PPI’s Content & Plan Promotion enables operators to effectively promote their own content and plans, or 3rd party content to end users. Using integrated form factors such as a branded dynamic toolbar with supporting SDK, specific promotional widgets can be programmed to appear based on contextual data such as device, url being browsed, time of day etc. For example, a subscriber might be:
- informed of related content of interest when navigating to specific sites or
- informed of related operator plans and special offers
In this way the subscriber is more likely to find the promotion to be of value and interest, leading to an increased probability of click through.
Mobile advertising if delivered effectively and through the right medium can be a very lucrative source of revenue for the operator. Context is king in driving a successful mobile Ad strategy.
PPI’s Mobile Ads Promotions enables the operator to provide rich context and inventory to third party ad brokers to drive targeted ad campaigns and to measure click through and impressions rates to gauge success. PPI Mobile Ads Promotions:
- Supports alternative form factors
- Provides flexible layout options
- Incorporates Standard APIs
With the continued proliferation of app adoption, app developers are finding it increasingly difficult to get their app discovered on a typical app store. Not everyone can make it to the top 20 download list. Operators are in an ideal position to establish relationships with app developers to help them advertise their application in a highly targeted manner.
With PPI App Download Promotions the operator can make specific tailored app recommendations to a user using rich form factors and based on contextual and analytics derived data, ultimately leading to a higher probability of download.
SNS Viral Marketing
Using social networks is an effective and low cost way to market your brand or to make your customers aware of new services.
With PPI SNS Viral Marketing Promotions operator can easily link to Facebook and other social media. They can further incentivize their customers to “Like” their promotion on Facebook through some form of loyalty reward. For example “Like this promo on Facebook and get 60 minutes free browsing!”
User Driven Recommendations
We all like tools and applications that help us find what we want, when we want it. With PPI User Driven Recommendations operators can offer inline recommendation which help their subscribers find content and services related to where they are currently browsing in an instant.
The dynamic toolbar form factor is ideally suited to provide such 3rd party recommendation apps which when activated (on demand) will return related results in a rich presentation manner and which is tailored to the user and the page they are currently browsing.