First to deploy Video As A Service
Carriers need innovative mobile data charging models that allow subscribers to buy and use data with confidence. Subscribers want more control over what they buy, and need to be presented with data plans that meet essential needs and that are supplemented with premium services as required. Existing per-megabyte tiered pricing models simply fall short of this growing requirement.
Promotion and Pricing Innovation
Openwave Mobility’s Promotion and Pricing Innovation (PPI) is a an advanced Policy Control and Charging (PCC) solution that enables carriers to develop sophisticated data product offerings and to promote them to target subscriber segments. These can be either offered as tailored price-plans or one-off custom promotions. PPI employs Application Based Pricing which enables operators to charge subscribers in newer and more understandable ways than per MegaByte charging.
The concept of engaging users meaningfully with pricing offers and content promotions is new to the world of Policy Control and Charging. This concept is called as Policy Engagement*. Up to now the industry has focused on policy decision and policy enforcement – defensive blocking and basic traffic management. Policy Engagement ensures that offers communicated to the end user are the ones most likely to be of interest to that user at that time. Policy Engagement can make new mobile data plans and offers easy to understand and easy to adopt for the end user.
PPI provides a rich environment for Policy Engagement, leveraging an inline browsing toolbar based on HTML5 and push notification technologies, and where it makes sense, more basic web pages and SMS notifications, so that at all times the user is engaged exactly as the context dictates.
With PPI carriers around the world are increasing mobile data revenues and customer satisfaction by:
- Offering new price plans. Rapidly deployed, advanced mobile data charging solutions which can be purchased inline, on demand.
- Targeting promotions. These are carefully selected products and services based on actual subscriber browsing habits.
- Preventing Bill Shock and revenue leakage: through alerting subscribers in real-time to approaching data plan limits and displaying personalized top-ups.
- Empowering subscribers to take control of their data spend through a rich self-care interface.
PPI Application Offerings
PPI Applications are packaged to meet the most common requirements that carriers have. Current PPI Packages include:
Enabling video content to be charged and metered primarily based on “time”.
Providing users with simpler and better control of their mobile data costs while roaming.
Enabling users to use their mobile devices for tethering purposes or as a local Wi-Fi hotspot.
No-commit data plans for new-to-data users allowing data access to be purchased for a limited time period or for restricted sites.
Allows family members, employees of a small enterprise or a group of devices to share the same data allowance.
Enables loyalty and reward programs based on subscriber purchase and data consumption history.
A comprehensive application package which ensures consumers are kept informed of all charges and removes problems of bill shock or revenue leakage caused by un-collectable overage charges.
Additionally, PPI Applications can be expanded in scope. For example, to enhance a video service offering by including video optimization using Media Optimizer as part of a PPI Video service or roaming plan.
*Policy Engagement - trademark pending