Actionable subscriber intelligence to drive monetization with lowest TCO
Service providers possess a goldmine of subscriber, billing, demographic and website information. Mobile Analytics collects and processes this information, yielding valuable business insights for operations and marketing departments, application and content developers, advertisers, and internet partners.
Mobile Analytics enables mobile operators to develop key business and revenue goals based on actionable insights gathered in near real-time through a new and powerful subscriber segmentation capability that includes correlated dashboards and reporting. Understanding data utilization, application patterns, device/application behaviors and content categorization provides mobile operators with a deep understanding of end-user behavior, which is fundamental to developing mobile broadband business models in elastic deployment modes. Mobile Analytics’ dynamic segmentation integrates with the flow controller within software defined networking (SDN) to deliver the next level of flexibility of services.
Cloud Edition
Private/Public Cloud interworking on multiple data sources to provide key reports. Able to be invoked ad-hoc to process data that is in batch and not necessarily continuously available.
Business Edition
Hosted in network and interworking with multiple sources including BSS (LDAP) to provide integrated business reports, segmentation, campaign & promotion management and integrated revenue dashboards.
Operator Benefits
- Monitor all types of mobile data traffic to gain insights into internet, video, messaging and social networking usage.
- Extract consumption trends across time, device, content and category.
- Target revenue-generating opportunities through deep analytics and rich reporting across feature phones, smartphones, tablets and netbooks.
- Interactive dashboards and reporting enable analysts and executives to make evidence-based decisions.
- Generate rich subscriber profiles and segments for third-party applications.
- Uses NFV combined with the flexibility in software defined networking (SDN) flow control to dynamically drive focused user engagement in the data path to develop targeted monetization opportunities.
Mobile Analytics for Other Openwave Mobility Solutions
Other solutions from Openwave Mobility take maximum advantage of Mobile Analytics to improve both the user experience and network performance based on the insights gained.
- When combining Mobile Analytics with Openwave Mobility’s Promotion and Pricing Innovation (PPI) solution, operators can engage more deeply with subscribers by introducing new and highly intuitive targeted promotions in real-time. This combined solution enables mobile operators to shift from traditional tiered volume-based pricing models to more intuitive service-based pricing models.