Patented Congestion Triggered Optimization for superior QoE
Social networking and smartphones with HD screens have ignited an explosion in video on the mobile internet. Today more than 50% of all mobile traffic is video, or to put it another way, video traffic on mobile data networks now accounts for more than all other types of traffic combined together.
Additionally, user viewing habits have changed with most viewers now preferring to video snack: watching a short comedy clip or a brief news update. Viewers expect fast download, smooth playback and to view any format on any device.
Given the bandwidth and processing demands of video traffic how can I reduce my TCO?
How can I ensure my subscribers’ video viewing experience is second to none?
Mobile Video Optimization
Media Optimizer reduces the bandwidth required to deliver video and substantially improves the viewing experience by providing video optimization in real time.
Key features include:
- Congestion Triggered Optimization™ (CTO) to manage congestion locally and optimize traffic only when it occurs. CTO makes huge saving in OPEX when compared with many other optimization solutions.
- Intelligent caching. Media Optimizer tracks video play-back requests. By caching and transcoding popular videos it improves response times for new requests and reduces demand on network bandwidth.
- Just in Time delivery. To minimize unwatched video downloads and ensure smooth playback Media Optimizer delivers video in snack-sized portions.
- Latest CODECs and video formats are covered including latest specs for MP4 video optimization.
- Policy-awareness. Media Optimizer applies policy control models enabling operators to define subscriber based, time-of-day-based, or volume-based policies that direct traffic optimization decisions.
- Mobile Analytics reporting. Identifies the traffic optimization saving achieved through Media Optimizer and profiling of traffic by content type, website and subscriber usage.
Other Openwave Mobility Products
Media Optimizer forms part of Openwave Mobility’s Congestion Control solution, which also includes Web Optimizer for optimization of web-based content.
Additionally, Openwave Mobility offers a unique mobile data charging solution, Promotion and Pricing Innovation™ which together with video optimization provides a complete and unrivalled solution for mobile operators wishing to manage and monetize mobile video.