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Tiered Data Plans Undermine the Revenue-Generating Potential of LTE Data Services
LTE is on the trajectory to revolutionize the use of mobile data services with its primary objective to enable operators to efficiently and more cost-effectively transport the rapidly growing volume of mobile IP data traffic on their networks. This mobile... Read More
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Openwave Mobility: Our First Anniversary
We have now reached the first anniversary since we launched as an independent company from Openwave Systems, and what a year it has been for us! Over the 12 months we have had numerous customer and partner announcements, new product launches... Read More
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Reality Check: So you’re sitting on big mobile data. What next?
Users love their smartphones and tablets and are increasingly comfortable in being in contact with the Web all the time; mobile data is getting big and estimated to be doubling every year. This is resulting in challenges not just in... Read More
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Themes from MWC 2014 (…. not a typo)
I am sure that many of you, like me, were comprehensively bombarded with vendor pre-show announcements in the week before MWC. In addition, every analyst worth their salt put out a “what you will see in Barcelona” report... Read More
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Transforming Subscriber Data into Business Opportunities – Part 2
In the previous post, we described the importance of driving clear ownership and accountability of user data policy and management within the operator organization to truly achieve SDM new monetization opportunities. In this second part, we will see how the... Read More
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Transforming Subscriber Data into Business Opportunities – Part 1
As mobile operators shift from network- to subscriber-oriented models, analysts keep predicting subscriber data management (SDM) market revenue growth for SDM software and services. During the past five years as mobile data growth went through the long-expected hockey stick pattern,... Read More
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Using Mobile Analytics to Monetize Readily-Available Network Data
It is inevitable that when a technology is perceived as being “cool”, a lot of companies start claiming that they can do it. Mobile data analytics is one such market. Over the past couple of years, the waters... Read More
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Reality Check: Evolution of operator tiered pricing and service-based pricing models
As mobile data consumption continues to skyrocket, service providers must constantly evolve in new and innovative ways to enable subscribers to engage with mobile data without fear of unexpected expense. Attracting users who want to pay for a particular service... Read More
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Openwave Mobility Scoops Highly Coveted Industry Awards!
I am pleased to announce that Openwave Mobility has recently been awarded multiple accolades for the high levels of insight and innovation which the company is becoming known for. During an era in which the mobile data traffic industry is... Read More
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Moving From Buckets to Byte-Sized to Bite-Sized
Consumer behavior used to be predictable and consistent. We were offered packaged deals, in-store-only purchases, annual subscriptions, and other means of obtaining items and things that locked us in. Consumers were willing to make a commitment and accept that they... Read More